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Peer Influence: Understanding Social Leaders & Redefining Brand Ambassadorship

In today's hyper-connected world, the concept of influence is more relevant than ever. From online social media personalities to group dynamics in everyday life, influence shapes our decisions, beliefs, and even purchasing habits. But what makes someone influential? And how does peer influence function in offline, real-world settings? eRuchi conducted a study of high school students, delving into this subject, and analyzing the characteristics and behavioral patterns of influential individuals within student peer groups. Firstly, for the purpose of more efficient word-of-mouth marketing, someone ability to influence their peers into trying out a new product is very valuable. It is well-established that peer influence is a major driver of decision-making.…

eRuchi in a Nutshell!

Imagine receiving exciting new products right at your doorstep, completely free. No catch, no hidden fees, and absolutely no obligation to buy anything. Sounds too good to be true? Well, sometimes they are good and true. Welcome to eRuchi—Nepal’s first dedicated product sampling platform, where trying out new brands comes with no strings attached! At eRuchi, we connect you with brands that want real people—like you—to experience their products. Whether it’s a delicious snack, a refreshing beverage, or a must-try personal care item, we match samples to your interests, ensuring you receive products that fit your lifestyle. And the best part? You don’t have to pay a single rupee for…

Top 10 Trends in E-commerce for 2025  

The world of e-commerce is evolving at lightning speed, and staying ahead of the curve is more important than ever. As we look toward 2025, new technologies, shifting consumer behaviors, and innovative business models are set to reshape the online shopping landscape. Whether you’re a seasoned e-commerce pro or just starting out, understanding these trends can help you stay competitive and meet the demands of tomorrow’s shoppers. Let’s dive into the top 10 e-commerce trends to watch in 2025.   AI-Powered Personalization  Artificial intelligence (AI) is no longer a futuristic concept—it’s here, and it’s transforming the way we shop. By 2025, AI will play an even bigger role in delivering hyper-personalized shopping […]

The Role of Influencers in Product Sampling Campaigns  

In today’s digital age, influencers have become a cornerstone of modern marketing. With their ability to connect with audiences on a personal level, they’ve transformed the way brands promote their products. But did you know influencers can also play a pivotal role in product sampling campaigns? By partnering with the right influencers, brands can amplify their reach, build trust, and turn free samples into loyal customers. Let’s explore how influencers can take your sampling campaign to the next level.     Expanding Your Reach   One of the biggest challenges of any sampling campaign is getting your product into the hands of the right people. Influencers can help you overcome this hurdle […]